It can be discouraging trying to keep up with social media, serve current customers, all on top of creating new content. It isn’t as simple as typing out a new post which makes social media seem impossible to make a valuable sales funnel for your business.
Social Media allows you to reach thousands...
You have heard it a thousand times before from online self help blogs that social media is one of the most important and influential tools for growing your business. It seems like it is so easy to just post a few lines of encouragement or friendly banter and the customers will come flocking to your business. When you actually get around to taking care of your social media accounts, it seems like no one reacts or shares anything. You find yourself down about growing your business because no one buys anything through social media, and the number of customers coming through social referrals is a nice sized goose egg. A fat zero.
How does it seem that other small brands are garnering hundreds of likes and bragging about dozens of weekly sales? There is one word that sells it all and that is TRUST. People have discovered they can trust these brands and create a near self promoting viral nature that their simple posts generate. Trust is the gold that brands envy because it is what sells your products faster. When people see “raving reviews” or nice polished products of real companies, they are more likely to buy from you.
But how do you get people to trust your brand? One thing to do is post consistently. Consistency is key in building a reliable brand. It shows you have taken the time to think about what your customers want to know. Whether you are posting about new products, great deals, or even upcoming holiday business hours; these interactions give potential new customers the information they need to decide if your brand is legitimate.
Adding into this, customers love being able to express themselves, and brands that have their social media strategy focused on promoting the customers are more likely to succeed. Whether you want customers to show off their favorite products or take a quick poll to share what they want new products to be, you can engage customers and promote their interests in growing your brand. I know I love a company that listens to its customers, so we should gear our communications to supporting that commitment.
Getting reviews is another great way to promote a trust worthy brand. You may have noticed that when you buy certain products on Amazon, the company will reach out to get you to review their product. More and more customers are review conscious. While not all read through reviews, those little star ratings can determine how willing people are to purchase your products or services.
We we should always make sure we put ourselves in our potential customers shoes and think about whether we would actually buy from our business if presented with the option. If the answer is no, think about what you would do to change that. With real customer ratings and regular posts on social media, you can help generate more trust in your brand.
Sometimes you you don’t have the time to with current customer commitments, and that’s okay! Investing in your businesses social media presence is important and you can do that with Oak Development Technology’s social media management services. Our pricing let’s you pick the package that works for your business. We generate all your copy, graphics, and more all for monthly flat rates that guarantee social media success!
Get started now by contacting us!